Let’s face it. We all believe Snapchat is a waste of time and it’s only used by young teenagers. That’s exactly what I thought but I was wrong.
It’s funny how you perceive things differently after you learn more about them…right?
Snapchat is growing. It’s has more than 100 million daily active users & over 4 billion daily video views. That’s impressive!
I noticed some of the experts I follow becoming active on it. People like Gary Vaynerchuk or Lewis Howes. I did the same over the past week.
It took me a couple of minutes to learn how it works but now, I just love every feature it has especially Snapchat Stories. This stuff is powerful.
I’m using Snapchat to:
- Showcase my daily activities (work, family, fun)
- Showcase what I’m learning (ex: online course I’m taking)
- Showcase what I’m currently working on (ex: my personal website)
- Showcase interesting things I discover during the day
It’s not just about your personal brand, it’s about what makes you unique, what your personal life is all about. It’s about building a deeper connection with your followers without having to worry about the number of likes, comments or shares your post is going to get.
Want to learn more about Snapchat? Watch these quick videos that explain the main features