Last week, I decided to execute on things. I’m so tired of simply learning what needs to be done and actually do it.
First, I need to create some sort of a free download offer that my audience would find valuable. Remember it’s not about just capturing emails but providing useful content that will help my target readers find solutions to their problems or challenges.
Questions I asked myself:
- What are my skills?
- What have I accomplished recently that was successful?
- What have I failed at recently?
About 2 months ago, I helped my wife launch her handmade jewelry store. Next thing I noticed, friends started asking me about tools she used for her website. Here’s a great opportunity for me to share the exact same tools she used with my audience.
That’s when I decided to create my first PDF guide called “The eCommerce Toolkit”
It literally took me less than 2 hours to have it all prepared (while watching TV). I used Pages on my Mac (similar to Microsoft Word – you can also use Google Docs). I wrote exactly 4 pages including the cover and converted it to PDF.
In my next post, I will share with you how I promoted this free offer to my audience on Social media as well as what email software I used.